Since CVS offers that super nifty coupon thing when you spend money there and buy certain items, (they call these extra bucks and beauty bucks), I decided to give in and try out this NYX gel liner, since it was basically free. I’ve been testing it out for quite some time now and I must admit that I’m pretty happy with this liner. It’s definitely a good alternative to something like Laura Mercier’s or MAC’s gel liners if you don’t have that kind of budget. Trust me, I’m no makeup snob, I love it all, and if I can get an awesome product for a low price, I’ll nab that right up! You’ll be seeing more drugstore brand reviews on here soon, btw 😉
The original photos of this were part of the batch of photos that were lost, so pardon it being used and not so pretty!
Note: If this post is all over the place, my bad… It’s like 4am and I’m on so much NyQuil it’s ridiculous lol.
Alrighty, so this is NYX’s version of a gel liner, which they also call a “smudger”, I’m assuming because it can be used for an eye shadow base or a smoky liner, but I haven’t tried it for those purposes just yet. On NYX’s website, this is what they have to say: “This ultra-smooth formula is both extremely precise and easily blendable. Perfect for a bold cat-eye or a sultry smokey look. Enhance your eyes with our 5 stunning shades! Use with NYX liner brush for instant impact”… I only have black, which on the website is called “Betty”, but mine is labeled as “Jet Black” soooo I’m not really sure what’s up with that? It’s the exact same product as the one on their website and has the same color name (GLAS01), so I’m totally confused as far as that goes… It’s definitely very smooth and easy to apply, plus it’s affordable for just about anyone, so this is a great liner if you’re just learning to do a winged look! It goes on so easily with an angled liner brush like a MAC 263 or 266 (or whatever you like that’s comparable), or a thinner type of liner brush for more precision, like a MAC 210 (you can find cheaper dupes for this too). I will suggest that whatever liner brush you use, try to find one made of synthetic bristles, as they typically work best with cream and gel products!
This gel liner is most comparable to MAC’s Backtrack Fluidline, though I find this to be wetter, so it doesn’t dry as fast, which has both pros and cons: You do have more time to add to/shape the liner without it getting clumpy or skipping because it’s starting to dry, BUT it’s also more likely to smudge if you look around too much like liquid liners tend to do. The longevity of it isn’t quite so long as Fluidline either and may not be great for people with watery eyes from allergies and such… However, it’s easy to clean up with a cotton swab and fix by adding more over it, since it has a thinner texture than Fluidlines do. The other main difference I noticed is that when I go to remove this, it’s hard to get it all off, even with MAC’s most serious removers (wipes, the purple “pro” eye makeup remover, and cleanse-off oil). I wish that it wore as well as a winged liner as it does when you try to remove it! When I woke up the next day, I had the whole raccoon eyes thing going on, but it came off once I washed my face and used another round of eye makeup remover. It still seemed to remain between the lashes a bit, though.
It comes in a clear glass pot with a black screw on lid, which has the NYX logo and product name on it… I recommend storing it upside down, which oddly enough, the label also suggests to do (point to you, NYX)! What this does it keeps the product from drying out so quickly. It’s pretty heavy duty packaging and not a thin, cheap feeling type of glass pot at all… I’ve dropped it countless times and it’s been tossed around in my makeup bag a lot, so I think it could stand up to just about anything! When I go to apply this, I like to coat both sides of my angled brush in liner, then wipe off any chunks or excess product on the inside of the container… That way you won’t end up with clumps when applying your liner, and you aren’t wasting product by wiping it on your hand! It actually stays damp and usable, even if you wipe it on the inside rim of the container.
This is a permanent product and sells for $9 on the NYX website, and is about the same price at retailers, although some stores will do buy one/get one deals and things like that with this brand… I know you can find NYX at Ulta, CVS, Walgreens, Target, etc, but you can check their website for a full list of retailers… It contains 0.11oz / 3g of product, which is the same as MAC’s Fluidlines that cost $16, and about the same amount (slightly less) than Laura Mercier’s creme liner that goes for $23. I believe this product contains beeswax, so it’s not vegan, but NYX is a cruelty-free company!
Note: I will try to get a good photo of this on my eye next time I do a look using this product! That way you can see how smooth it looks 🙂
Jet Black/Betty: This is an absolutely jet black liner with a mostly matte finish when it dries… I do find that it retains some sheen until it’s been on for several hours, but it looks intense and bold throughout the day! It’s a high quality gel liner that performs surprisingly well for such a low price point.
The texture is VERY smooth and feels mostly gel-like, but also has a slightly liquid feel because it applies so easily, giving you enough time to shape it without it skipping or drying out. Color payoff is as dark and rich as it is in the pot. Coverage is also great, giving complete opacity with very little product used… Because it’s so pigmented and opaque, I suggest starting off with a little bit on your brush and building it up from there if you feel the need. I got about 4 hours of wear before I noticed a smudge when my eyes started to water… On days when I don’t seem to have any allergy problems, this liner wears well for over 8 hours!
Dupes: MAC Blacktrack Fluidline, Laura Mercier Creme Eye Liner in Black, Anastasia Beverly Hills Waterproof Creme Color in Jet.
Overall Rating: 4.8 / 5
Color Payoff: 5
Wear Time: 4